Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales. Social media marketing for small businesses and entrepreneurs gives them the ability to establish their brand and online presence on platforms where their target audience is already scrolling.
All of that sounds pretty good right? So where do you start? Well, some of the social media platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn and Pinterest.
The important thing to know is that there are two parts to social media marketing: organic social media management, which you will read about on this page and paid social media advertising services which you can click there to read more about.
The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing.
Simply having social media is a start to increasing your credibility as a brand. If your business does not have a social media account, or if it does but it’s not regularly updated and optimized, it has the same impact as having a brick-and-mortar location that’s empty, collecting dust. It doesn’t give a good impression, it does nothing to establish trust with your potential customers and it can make users question if your business is even operational. This is because checking out your social media is a part of the research process for buyers today. That’s how important social media is for businesses these days. So then, if you partner with a social media marketing agency like Cryptoads to take your social media accounts to the next level, you can accomplish more than the bare minimum of just having a social media account. If we’re saying that simply having a social media account is a foot in the right direction towards increasing your credibility, imagine what implementing a strategic, powerful social media marketing plan could do for establishing your credibility and online presence.
Keyword there is targeted! Earlier we said billions of people use social media and that most have 8 or more accounts on average. You need to be able to sift through the sea of people online to find your specific target audience because you don’t want to build a follower base of just any type of person! You want potential customers! So how do you accomplish this? You start by picking the right social media platforms for you. Each social media platform is different and therefore attracts different groups of people. For example, Facebook’s users are pretty evenly split between male and female while Pinterest is used more by females. So first you’ll want to nail down what your ideal customer looks like and from there, you can look at the qualities of the different social media platforms to determine which might benefit you the best. Which holds the majority of your target audience? Once you determine the social media platforms you want to utilize, you can then use further targeting options provided by each individual platform. You can filter through a platform’s user base and target by demographics, interests, behaviors and more. This will help ensure that your social media content is being served to the right audience.
Engagement and conversations are happening every second of every day on social media. One of the biggest reasons social media has proven so powerful for businesses is because it gives them the ability to engage with their customers directly. For example, if someone buys a dress from your shop, they are likely to take a photo with it on, post it to Facebook and tag your brand. Your brand can then like the photo, comment on it, share it on your Facebook etc. This kind of positive interaction encourages brand loyalty and shows people that your customers love your brand. Let’s look at another example. Let’s say a mishap occurred with shipping and a customer lets you know about it on social media. You have the power to quietly provide a solution to that customer and take care of their needs all within private messages on social media before they go and publish a negative review of your business. Having direct access to your customers allows you to keep a pulse on the likes and pain points of your target audience while they feel that they have a direct line and connection to your brand, increasing their trust in your brand.
Remember earlier when we said that social media marketing services work best when they support your other marketing services and vice versa? Well, here’s the perfect example of that. SEO is the process of getting your website to rank higher on search engines like Google. For example, if you sell muffins in Blue Ridge, Georgia, you would want your website to appear as the #1 search result when somebody types in “muffin shop Blue Ridge, GA” on Google right? SEO is the process that helps you do that, and you can learn more about our SEO services here. So, what does social media marketing have to do with SEO? Well, there are hundreds of ranking factors that Google looks at when determining which websites to rank first, and social media is one of those factors. The more backlinks you receive to your site from social media from people sharing your content and talking about your business, the more importance Google places on your website. What’s a backlink? A backlink is a link from another website that links back to your website, and backlinks are very important to Google. So while you’re carrying out your social media strategy to reap all of the social media specific benefits we’re discussing here, you can be simultaneously assisting your SEO efforts as well.
The best benefit of all! While yes, social media management is geared more towards fueling the top of your marketing funnel, you want to see that those followers are eventually converting into customers. This starts with targeting the right people from the beginning and building your online presence effectively with a thought-out social media marketing plan. You don’t want your social media marketing efforts to be for nothing, so that’s where at social media marketing company like Cryptoads Marketing comes in! We know how to simultaneously focus on the followers and engagement while keeping the end goal of ROI in mind.